Our History

SURPRISE was born from the desire to take a tangent and go on an adventure.
Our mission is to create bright, colorful, and energetic pieces that will follow you everywhere you travel.
We want our clothes to be part of your photo albums and associated with your most beautiful memories. We strive to do this by adhering to a strict eco-responsible approach.
We want our clothes to be part of your photo albums and associated with your most beautiful memories. We strive to do this by adhering to a strict eco-responsible approach.
Making clothes, yes. Participating in degrading everything, no.
So, since the project began two years ago, we've chosen to adhere to ethical behavior at every level. The concepts of "honesty" and "respect" are absolutely essential to us. Whether with our suppliers, our manufacturers, our employees, or with you, we strive to push toward greener solutions.
The starting point was ocean conservation. We started with swimsuits, so imagining continents of floating plastic inspired us to take action. So we partnered with REPREVE, which collects 15 million plastic bottles per year and transforms them into microfibers for textile manufacturing.
At the end of this chain are our swimsuits! This is where the idea and conviction to create all of our collections with recycled materials came from.
The starting point was ocean conservation. We started with swimsuits, so imagining continents of floating plastic inspired us to take action. So we partnered with REPREVE, which collects 15 million plastic bottles per year and transforms them into microfibers for textile manufacturing.
At the end of this chain are our swimsuits! This is where the idea and conviction to create all of our collections with recycled materials came from.
“BECAUSE WE CARE”!
Since then, thanks to your support, the project has grown, and we're planning many wonderful things. Our team has expanded to offer you a women's wardrobe and more pieces for men. We can't wait to show you everything!
The founders
Guillaume and Pierre-Edouard
