Manifesto
SURPRISE is a free brand, authentically creative and respectful of its environments.
We love making and wearing clothes. For what they say, what they convey.
Starting point
When we created Surprise, we wanted to bring together all our passions: clothing, photography, music, and travel. We started with men's swimwear because it's a piece we love. It can be worn anywhere and accompanies you to the sea, poolside, on the other side of the world, or at home. In golden moments in the Mediterranean or elsewhere. Basically, we're with you all summer long.

Second Act
We now want to develop a more complete wardrobe with swimsuits, as always, but also T-shirts, sweatshirts, shirts, and pants. We are also launching a women's swimwear line, which we hope will be the beginning of a whole range of women's clothing. Light, elegance, and color are always the guiding principles.

A piece of clothing connects us to our time. It's a vehicle for pop culture. Music. Cinema. Painting. It's a magical witness to the era we live in and the values we represent.
We are all about colors, beautiful materials, and creating pieces that will make you feel good. Our true driving force is to make clothes that you will keep for a long time and in which you will live, travel, love, and share.